Our team has spent 10+ years working within retailers. We've been in your shoes and know the day-to-day challenges of running retail. We also run our own Shopify retail brand to keep us sharp on the latest ecommerce strategies and tactics.


  • Joel - Head of Strategy

    Having run ecommerce teams generating $1M-$500M in revenues, Joel brings an expert view into what businesses need to scale. A certified Shopify Expert, Sauder Business School Graduate, and passionate ecommerce shopper, Joel leads all ecommerce strategy engagements.

  • Heather - Marketing & Merchandising

    Heather brings campaign management to retailers, helping them project manage the busy pieces of ecommerce and marketing. For retailers with hundreds to thousands of skus, Heather drives merchandising decisions to ensure maximized sell through of inventory.

  • Tom - Creative & UX/UI

    An experienced retailer, Tom balances UX/UI with brand creative to ensure customers can shop while still experiencing the brand story.

  • Maria - Tech Development

    Maria leads code development, research, and technical oversight for our projects. Specializing in Shopify development, Maria rounds out the edges of Shopify to ensure themes can achieve each businesses goal.

Who We've Worked With

Senior Ecommerce Expertise that moves the needle and drives improvement.

- Darrell, Owner •

In 12 months, we did unbelievable growth and our business looked radically different.

- Katie, Dept Head •

Data driven, empathetic advisory to tackle complex problems with impactful solutions.

- Benedicte, Sr Manager •

Helping You Get There

Helping You Get There •