Ecommerce Strategy & Advisory

This 3rd generation boot manufacturer and retailer has over 100 years experience selling premium, hand-made footwear. We helped the ownership team modernize their ecommerce strategy, budget and team to expand the direct-to-customer side of their business.

An audit of their ecommerce site uncovered many opportunities, particularly for the mobile customer. We worked with the Viberg leadership team to set a 12-month ecommerce strategy and hire the roles needed to drive growth.

Ecommerce Optimization

We upgraded and advanced their Shopify theme to provide a speedy experience for the mobile customer as well as more accurate inventory controls for better merchandising.


Top notch ecommerce strategy and advisory. Built out a highly effective team.



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